The desire that a premium brand can produce in the mind of an aspiring individual is something to be experienced rather than explained through words. And among the many brands that have created a special place in the hearts of car aficionados, the global giant Mercedes-Benz (a division of German company Daimler AG) is considered to be among the very best that is available in the market. This brand along with others like Porsche, BMW, Volkswagen, Audi are considered to be the finest examples of German automotive technology.
Mercedes-Benz has a wide range of models available in the market that span from the mid-range premium hatchbacks to the top of the line premium sedans. However, all the models - new as well as used Mercedes in India have attained well-deserved acclaim with globally recognised model names such as A, B, GLA, C, E S and G class along with a host of others. The models are known for their iconic status, powerful performance, elegant looks, and comfort.
If we trace back the history of Mercedes-Benz, then this iconic company is credited with launching the first petrol car called Benz Patent Motorwagen 1886. However, the first Mercedes was marketed in 1901 and the brand name was established by Emil Jellinek after his daughter Mercedes Jellinek. The model that popularised the Mercedes brand in the eyes of the people was the widely produced 770 model that was widely used by the German Nazi elites. Since then the company has seen a meteoric rise in its fortune and strengthen its position among the rich and famous of the world with its amazing driving qualities. After the second world war, the company gathered itself up and launched itself anew with great gusto and quickly attained a pole position in the market thanks to the incredible performance and design of its models. In fact, the E class, be it the new or a used Mercedes in India became the most successful and iconic model for the brand in this country that exemplifies the best in German technology and design.
The increasing demand of pre-owned Mercedes car has spanned a network of dealers for buying used Mercedes in India. In the pre-liberalisation era when every section of the economy was controlled by the government and import of premium cars were discouraged through high taxation on imported cars, the market of used Mercedes in India flourished. However, over the years as the neo middle class of India has begun to get richer, it aspired to own a premium car to drive in that does not cost them a hand and a leg. This led to the expansion and maturing of the used car market in India in which several Mercedes models held sway for several decades.